Today Capgemini Group, which consists of Capgemini and Sogeti, launched its Mobile Solutions global service line. This comprehensive suite of services will support our clients in the creation and implementation of effective mobile strategies.

As the UK lead of the new global service line, I have some strong views on how businesses should be harnessing the power of mobile, and possibly more importantly, taking ownership of it.

Whenever any technology advances rapidly, it raises expectations. Mobile is a perfect example of this. For a moment, consider how as consumers we expect all the tasks and services that we have literally, at our fingertips, to be replicated in the workplace. It becomes an assumption that your business, and other businesses, will allow you to work and consume as you would like.

But it’s easier said than done. First of all, for a business to have an effective mobility structure, it needs to span three technology layers: device, application and infrastructure. Covering all three is essential to harnessing all the positive results that mobile devices deliver: a more positive customer experience, increased revenue, and more business opportunities. A well-spanned strategy also avoids the negatives: customer frustration, lost time, missed conversations, and wasted opportunities.

At the same time IT departments are facing a tremendous shift (you could even call it as a loss) in power through ‘consumerisation’, i.e. the influx of personal mobile devices into the workspace. How many of you reading this post own a personal iPhone? Quite a few I would imagine – according to Xcube it’s the number one enterprise mobile device, but in many cases it’s not been handed out by an IT department. No, you simply went to the Apple Store, then provided your email address and password to link to your company email.

So what are IT departments to do? Well, those working in smart businesses help them recognise and realise the huge benefits of mobility – it can bring customers closer, share information, speed up business decisions, lower costs, open new revenue streams, and increase company productivity. Mobile is pervasive in our personal lives because it makes the flow of information so easy. The same goes for businesses – mobility flows information to the edges of an organisation.

But it’s not just information flow that mobility increasingly influences, it’s also about engagement—a point that no company can afford to miss. Sogeti, which recently published ‘The App Effect’ has many views and experts on mobile strategies. In the book the authors discuss the impact of apps but emphasise, as do I, that an app alone does not guarantee the strength of a company’s mobile strategy.

Like any effective IT rollout, mobility must also have a multi-faceted strategy. The current and the future mobile objectives of any organisation must be discussed, debated and agreed on. From the CIO’s perspective this will include standards, support, security, interoperability, storage, recovery; for marketers it is about customer behaviour trends, future promotions, upsell opportunities; and for business managers it’s about cost, operational efficiencies and an ROI timeline.

In the mobile world, knowledge is no longer just for knowledge workers. Businesses have to seize the opportunity with well-formed strategies – and not with the mere claim, “we’ve got an app for that”.

UK lead for the recently launched Mobile Solutions Global Service Line, a new suite of business-driven services to support clients in creating and implementing holistic mobile strategies.

Posted in: Capgemini Group, Opinion, Sogeti books, Test Methodologies, Testing and innovation      
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